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Veritaas Advertising SME IPO Details, Financials, Valuation & Peers
By IPOBase •Last Updated on
Get everything you need to know about the Veritaas Advertising IPO. Explore Veritaas Advertising IPO details, including IPO dates, financial statements, valuation, peer comparison, and more.
Status
Listed
Biding Dates
13 May - 15 May 2024
Price Range
₹ 109 - 114
Issue Size
₹ 8.48 crore
Listed Price
₹275141.23%
Overview
Veritaas Advertising Limited is an integrated advertising agency offering comprehensive marketing and advertising solutions across various platforms. With a strong presence in West Bengal, Guwahati, Shillong, Delhi, Mumbai, and Pune, the company stands out as one of the few agencies owning advertisement spaces in multiple regions. By leveraging innovative strategies and a diverse service portfolio, Veritaas Advertising delivers impactful campaigns that resonate with target audiences and drive brand engagement.
Key Points:
- Advertising Services: Veritaas Advertising provides 360-degree advertising services, encompassing strategic brand planning, media planning, on-ground and virtual activations, design solutions, and advertisement space offerings. Its comprehensive approach ensures seamless coordination and effective execution of marketing campaigns across various channels.
- Advertisement Space Ownership: The company distinguishes itself by owning advertisement spaces in key locations across West Bengal, Guwahati, Shillong, Delhi, Mumbai, and Pune. This ownership reduces dependence on third parties and enables Veritaas Advertising to offer integrated services, including police booth advertisements and outdoor hoardings.
- Client Portfolio: Veritaas Advertising boasts a diverse client portfolio spanning various industries, including automobile, construction, real estate, electronics, FMCG, healthcare, education, lifestyle, and fashion. Some of Veritaas Advertising's notable clients include Honda Motorcycle & Scooter India Pvt Ltd, TVS Motor Co. Ltd, Greenply Industries Limited, ITC Limited, and Godrej Group, among others.
- Strategic Expansion: The company is strategically expanding its operations by setting up offices in key metro cities like Mumbai. This expansion aims to enhance market reach and cater to a broader client base across India. Additionally, Veritaas Advertising invests in infrastructure, such as fabrication of police booths, to support its advertising initiatives in West Bengal, Assam, Maharashtra, and Delhi.
Objects of the Issue
- Funding the capital expenditure towards setting up of new Police Booths in West Bengal, Assam, Maharashtra and Delhi
- Funding the capital expenditure in Pole Kiosks for setting up of traffic signal point display in Kolkata, Mumbai and Pune
- General Corporate Purposes
IPO Details
Discover essential information crucial for understanding an IPO, including the Price Band, Fresh Issue, Offer For Sale, Total IPO Size and more. Explore these key details to gain insight into the company's public offering.
| Fields | Details |
|---|---|
| IPO Dates | 13 May - 15 May 2024 |
| IPO Price Band | ₹ 109 - 114 per share |
| Fresh Issue | Upto 7,44,000 Shares |
| Offer For Sale | NIL |
| Total IPO Size | ₹ 8.48 crore |
| Face Value | ₹ 10 |
| Listing On | NSE |
IPO Timeline
Explore important dates like IPO opening, closing, listing and others, outlining the journey of the Public Offering. This will help you grasp the entire IPO journey effortlessly.
| Event | Date |
|---|---|
| IPO Opening Date | 13 May 2024 |
| IPO Closing Date | 15 May 2024 |
| Basis Of Allotment | 16 May 2024 |
| Refunds | 17 May 2024 |
| Demat Transfer | 17 May 2024 |
| IPO Listing Date | 21 May 2024 |
Financial Statements
Explore a comprehensive financial data table showcasing key metrics including revenue, expenses, net income, and others. Gain valuable insights about the company's financial performance at a glance, facilitating informed decision-making and strategic planning for subscribing to the IPO.
| Period Ended | 31st March 2021 | 31st March 2022 | 31st March 2023 | Feb 10, 2024 |
|---|---|---|---|---|
| Total Income | 2.34 | 3.39 | 7.87 | 9.04 |
| Total Expenses | 2.08 | 3.22 | 7.20 | 6.93 |
| Net Profit/Loss | 0.20 | 0.13 | 0.44 | 1.57 |
| NPM (*) | 8.56 | 3.73 | 5.66 | 17.36 |
| Total Assets | 1.52 | 2.69 | 5.31 | 9.27 |
| Total Liabilities | 1.27 | 2.23 | 4.41 | 5.72 |
* NPM represents the net profit margin, calculated as a percentage. All other figures are presented in crore (₹cr)
Valuation
Uncover significant valuation metrics such as EPS (Earnings Per Share), ROE (Return on Equity), ROCE (Return on Capital Employed), D/E Ratio (Debt-to-Equity Ratio), Current Ratio, and EBITDA Margin. These key indicators offer insights into the company's financial standing and performance, aiding in informed investment decisions.
| Period Ended | 31st March 2021 | 31st March 2022 | 31st March 2023 | Feb 10, 2024 |
|---|---|---|---|---|
| EPS | 1.02 | 0.65 | 2.27 | 8.11 |
| ROE (%) | 78.48 | 27.52 | 48.99 | 44.24 |
| ROCE (%) | 104.88 | 15.87 | 36.06 | 39.65 |
| D/E Ratio | NA | 1.64 | 1.50 | 0.64 |
| Current Ratio | 1.18 | 1.20 | 1.14 | 1.33 |
| EBITDA MARGIN (%) | 11.53 | 7.05 | 13.55 | 28.64 |
* Compiled from DRHP/RHP for valuation purposes.
Peer Comparison
Compare key financial metrics with industry peers to gain valuable insights into the company's performance compared to its competitors.
| Name | Revenue | P/E | EPS | RoNW | NAV |
|---|---|---|---|---|---|
| Veritaas Advertising Limited | 7.75 | 50.22 | 2.27 | 48.99 | 99.55 |
| Crayons Advertising Limited | 275.68 | 24.74 | 9.22 | 30.82 | 29.91 |
| Maagh Advertising & Marketing Services Limited | 20.03 | 11.41 | 1.56 | 3.67 | 42.59 |
* Revenue in (₹cr), RoNW in (%), EPS, NAV in (₹). P/E ratio is based on the highest price from the IPO price band.
Subscription Data from NSE and BSE
| Investor Type | Subscribed |
|---|---|
| Qualified Institutional Buyer (QIB) | 102.41 |
| Non-Institutional Investor (NII/HNI) | 629.56 |
| Retail Individual Investor (RII) | 989.44 |
| Total | 621.62 |
* All figures represent multiples of the subscription. Check subscriptions for other ongoing issues here.
IPO Registrar
MAS Services Limited
Phone: +91 112 638 7281/83, 114 132 0335
Email: ipo@masserv.com
Website: www.masserv.com
Company Promoters
- DEBOJYOTI BANERJEE
- SANGITA DEBNATH
- MINA DEBNATH
Lead Managers
- HORIZON MANAGEMENT PRIVATE LIMITED
Company Address
Veritaas Advertising Limited
38/2A, Gariahat South Road, Dhakuria, Rash Behari Avenue, Kolkata - 700 029, West Bengal, India.
Phone: +91 33 4044 6683
Email: info@veritaasadvertising.com
Website: www.veritaasadvertising.com/
FAQs
- What is the issue size of the Veritaas Advertising SME IPO?The Veritaas Advertising SME IPO has an issue size of ₹ 8.48 crore. This includes a fresh issue of Upto 7,44,000 Shares and an offer for sale (OFS) of NIL.
- What is the price band of the Veritaas Advertising IPO?The price band for the Veritaas Advertising IPO is ₹ 109 - 114 per share.
- What are the bidding dates for the Veritaas Advertising IPO?The Veritaas Advertising IPO will open for bidding on 13 May 2024 and close on 15 May 2024.
- What is the allotment date for the Veritaas Advertising IPO?The allotment date for the Veritaas Advertising IPO is 16 May 2024.
- What is the listing date for the Veritaas Advertising IPO?The listing date for the Veritaas Advertising IPO is 21 May 2024.
- What is the Veritaas Advertising IPO grey market premium?The grey market premium (GMP) for the Veritaas Advertising IPO is currently at ₹145, with an expected listing gain of approximately 127.19%. Remember, the grey market premium is not an official indicator, but it reflects market perception and demand for the IPO shares.