The Money Fair - Akiko Global Services SME IPO Details, Financials, Valuation & Peers

The Money Fair, operated by Akiko Global Services Limited, began its operations in 2018 as a Channel Partner (DSA) for major banks and Non-Banking Financial Companies (NBFCs) in India. Specializing in credit cards and loans, the company leverages tele-calling, corporate activities, feet-on-street strategies, and digital marketing to acquire and serve customers. The Money Fair is renowned for its commitment to compliance and quality, being ISO Certified by QFS Management Systems LLP and accredited by the Standards Council of Canada. With a focus on sustainable growth and customer satisfaction, the company provides informed and tailored financial product recommendations through its digital platform.

Key Points:

• Business Model:
  • Channel Partner: Works as a Direct Selling Agent (DSA) for major banks and NBFCs.
  • Customer Acquisition: Utilizes tele-calling, corporate activities, feet-on-street strategies, and digital marketing.
  • Specialization: Focuses on credit cards and loans, offering guidance and assistance to individuals and businesses.
• Services:
  • Product Offerings: Sells credit cards and personal loans on behalf of banks and financial institutions.
  • Customer Support: Provides extensive guidance on finding the right credit card or securing suitable loans.
  • Digital Platform: The Money Fair website, powered by Akiko, uses an algorithm-based platform to assess creditworthiness and offer unbiased advice.
• Technology and Data:
  • CRM System: Employs a Customer Relationship Management system for lead management, developed by the company to protect customer information.
  • Data Analysis: Gathers and analyzes data from various sources to provide insights and compare multiple financial offers.
• Growth and Strategy:
  • Sustainable Growth: Focuses on expanding the customer base through a comprehensive business strategy.
  • Scaling-Up Strategy: Implements new-age tech-enabled agility and efficient service delivery to enhance customer satisfaction and optimize business processes.
  • Market Expansion: Targets a diverse customer segment using a combination of digital marketing, telemarketing, and on-the-ground strategies.