Saj Hotels SME IPO Details, Financials, Valuation & Peers

SAJ Hotels Limited is a growing player in the hospitality industry, offering a diverse portfolio of services across the Business-to-Business (B2B), Business-to-Business-to-Customer (B2B2C), and Business-to-Customer (B2C) segments. The company provides a wide range of hospitality offerings, including traditional resort accommodations, villa rentals, and restaurant and bar properties. SAJ Hotels offers comprehensive services such as food and beverage options, recreational facilities, and event hosting capabilities. The company operates resorts across popular destinations, offering guests well-appointed rooms, multiple dining venues, and personalized concierge services. Additionally, SAJ Hotels is expanding its portfolio with new developments in Goa, including villa rentals under the brand ‘Saj Villas,’ offering luxurious 2BHK and 4BHK options with premium amenities like private pools.

Key Points:

• Hospitality Portfolio: SAJ Hotels offers a mix of resort accommodations, villa rentals, and restaurant and bar properties, catering to both corporate and leisure travelers.
• Resort Locations:
  • Saj on the Mountain, Mahabaleshwar (Maharashtra): 78 rooms/keys.
  • Saj by the Lake, Malshej (Maharashtra): 35 rooms/keys.
  • Saj in the Forest, Pench (Madhya Pradesh): 17 rooms/keys.
• Villa Rentals:
  • The company is developing luxurious villa rentals in Goa under the brand Saj Villas, featuring 2BHK and 4BHK accommodations with amenities like swimming pools, offering a premium stay experience for families, groups, and couples.
• Event Hosting:
  • The company’s resorts double as event venues, hosting conferences, weddings, and other social events with full event planning and management services.
• Restaurant and Bar Operations:
  • In 2021, SAJ Hotels operated the restaurant ‘Mahe’ through its subsidiary Coast to Coast Hospitality and Lifestyle LLP. Although the operation was discontinued in 2023, the company continues to generate revenue through sub-leasing this property.
• Strategic Investments: SAJ Hotels has a 50% stake in My Own Rooms Dot In Private Limited, which operates Morjim Retreat, a resort in Goa offering a range of accommodations and spa facilities.