My Mudra Fincorp SME IPO Details, Financials, Valuation & Peers

My Mudra Fincorp Limited, established in 2013, is a Channel Partner (Direct Selling Agent - DSA) for major banks and Non-Banking Financial Companies (NBFCs) across India. The company specializes in the distribution and sales of a wide array of financial products, including secured loans like home loans and loans against property, unsecured loans such as business loans and personal loans, professional loans, credit cards, and recently, insurance products. My Mudra Fincorp integrates tele-calling, advertising, direct marketing, referrals, and a blended physical and digital (phygital) marketing approach to effectively acquire and service customers. My Mudra Fincorp generates revenue through commissions from its lending and insurer partners, creating a steady income stream from its diversified financial offerings.

Key Points:

• Financial Product Distribution: Functions as a Channel Partner (DSA) for major banks and NBFCs, specializing in a wide range of financial products, including secured and unsecured loans, credit cards, and insurance products.
• Customer-Centric Approach: Offers customers the ability to research, compare, and select from various lending and insurance products, enhancing transparency and empowering informed decisions.
• Integrated Marketing Model: Utilizes a combination of tele-calling, advertising, direct marketing, referrals, and a phygital approach to effectively acquire customers for banks and NBFCs.
• Revenue Generation: Earns commissions from lending and insurer partners for facilitating loans, credit card issuance, and insurance distribution, ensuring a steady revenue stream.
• Franchise and Sub-DSA Network: Operates through a robust network of franchisees and Sub-DSAs across India, allowing for nationwide reach and enhanced business volume, with attractive commission structures.