Freshara Agro Exports SME IPO Details, Financials, Valuation & Peers

Freshara Agro Exports Limited, originally established as "Freshara Picklz Exports" in 2015, focuses on the procurement, processing, and export of preserved gherkins and other pickled commodities. The company sources produce directly from farmers through sustainable contract farming arrangements, ensuring high-quality inputs and transparent partnerships. With its processing facility located in Tirupattur District, Tamil Nadu, the company exports to key markets, including Europe, the USA, Australia, and Russia. Freshara’s product offerings range from pickled cucumbers to exotic vegetables, catering to the growing demand for preserved foods globally. The company’s end-to-end supply chain control and commitment to fair practices with farmers have enabled it to capture a 10% share of India’s gherkin export market. The company has earned several accolades, including MSME of the Year for two consecutive years (2023, 2024) and recognition from ASSOCHAM in 2022.

Key Points:

• Core Business: Specializes in the procurement, processing, and exporting of preserved gherkins and pickled vegetables.
• Sourcing and Processing: Directly sources from local farmers in Tamil Nadu, Karnataka, and Andhra Pradesh, emphasizing sustainable agricultural practices and buy-back agreements.
• Quality Assurance: Accredited by multiple organizations, including FSSAI, FDA, APEDA, and BRCGS, ensuring products meet international food safety standards.
• Product Range: Offers a diverse range of pickled vegetables, focusing on both traditional and innovative flavors to cater to evolving consumer preferences.
• Export Strategy: Supplies 70% of products directly to factories for reprocessing and 30% to food brokers and traders in the international market.
• Market Position: Achieved a 10% market share in the Indian gherkins export market and recognized as a leader in the agro-export sector.