Allied Blenders and Distillers IPO Details, Financials, Valuation & Peers

Allied Blenders and Distillers Limited (ABD) is the largest Indian-owned Indian-made foreign liquor (IMFL) company and the third-largest IMFL company in India based on annual sales volumes from Fiscal 2014 to Fiscal 2022. ABD is one of the few spirits companies in India with a pan-India sales and distribution network and a leading exporter of IMFL, boasting an estimated 11.8% market share in the Indian whisky market for Fiscal 2023.

Key Points:

• Flagship Brand: Officer’s Choice Whisky launched in 1988, it has been a top-selling whisky globally in terms of annual sales volumes between 2016 and 2019.
• Product Portfolio:
  • Diverse Range: As of August 31, 2023, the product portfolio includes 17 major IMFL brands across whisky, brandy, rum, vodka, and gin.
  • Millionaire Brands: Officer’s Choice Whisky, Sterling Reserve, Officer’s Choice Blue, and ICONiQ Whisky have each sold over a million 9-litre cases in a year.
• Market Presence:
  • Market Share: Held an 8.2% market share in the IMFL market by sales volumes in Fiscal 2023.
  • Retail Outlets: Products were retailed across 79,329 outlets in India as of March 31, 2023.
  • International Markets: Exporting to 22 international markets, including regions in the Middle East, North and South America, Africa, Asia, and Europe.
• Manufacturing:
  • Distillery: Operates a distillery in Rangapur, Telangana, with a distillation capacity of 54.75 million litres per year.
  • Bottling Facilities: Utilizes 32 bottling facilities, including nine owned and operated units and 23 third-party facilities.
  • Quality Control: Implements strict quality control measures and supports third-party bottlers by facilitating procurement of raw materials and packaging.